Work

Emily here – founder of A Personal Taste with over seven years of experience within hospitality, lifestyle and travel brands like Phaidon, Plum Guide and Café Kitsuné. Alongside A Personal Taste’s travel planning service, I also love working with clients across copywriting and content to craft compelling stories that bring brands to life. From one-off commissions to longer term projects, get in touch to find out how we could work together.

  • Compelling and consistent copy for all of your channels, from quippy Instagram captions to engaging newsletter content.

  • From creating your brand’s tone of voice to building copy guidelines for your team, I’ll help craft the voice your audience wants to hear.

  • Whether you’re looking for an SEO-optimised article for your journal, or a beautifully crafted story for your printed assets, the art of long-form copy is one of my favourites to bring to life.

  • Speech writing services for every occasion, from weddings and celebrations to corporate events.

  • I can devise your content strategy and social media guidelines, as well as own caption writing, visual direction and community management for your social channels.

  • I also provide proofreading and editing services for magazine and book publishers.

  • Recruitment copy | Menu copy | Internal comms | Packaging and product copy | Translation services | Content strategy

Testimonials

“Emily’s copywriting skills were invaluable in bringing Plum Guide’s unique tone of voice to life across all touchpoints, from social captions and newsletter to long-form journal articles. She was an editorial guardian across the business, ensuring everything reflected the voice of the brand.”

– DORON MEYASSED, CEO & CO-FOUNDER, PLUM GUIDE

“Emily was a diligent and detail-oriented asset to our team. She led on all things copy across each of our restaurants, delivering everything from tone of voice guidelines through to marketing copy and press releases. Highly recommended.”

– SASHA SEYMOUR-WILLIAMS, HEAD OF MARKETING, PANTECHNICON